Blake Morgan, author and speaker on customer experience, companies, and the future, states that it's clear that the most successful companies will be the ones that focus on enriching the lives of the people associated with it. It's not just about profits—it's about caring for other humans and our world. She says that people are frustrated by governments and their inability to make change as quickly as people want, and that instead people have turned toward corporations and businesses to make a greater, more efficient impact on society. "The company of the future has a soul," writes Morgan, "it has a purpose and contributes to the well-being of its customers, employees and community." Read her entire article and watch her short video, "The Company of the Future Has a Soul" for a richer understanding of what the best companies of the future embody.